For the last 12 years, Ikea has been running its Soft Toys For Education campaign along with UNICEF and Save the Children to provide better education to children around the world. For every soft toy sold during the month of November and December, IKEA donates €1 to Save the Children and UNICEF. Till now they have raised more than €90-million, providing better education to over 11 million students worldwide.
This year, however, the company decided to get help from children around the world for its campaign. Kids around the world submitted their unique design to IKEA who helped turn their fantasy into reality! 10 lucky kids around the world were chosen and their design turned into wonderful plush toys for sale at IKEA stores worldwide. And like every year, for every toy sold, they donate €1 for children’s education.
It’s a great idea to see Children’s fantasy turned into tangible soft toys which other children can play with. Some of the designs are really amazing!
1.Karla, 10-years-old, Croatia
2. Stella, six years old, Cyprus
3. Thymeo, 4 years old, Belgium
4.Dora, 7 years old, UK
5. You-Chen Wu, 6 years old, Taiwan
6.Koen, 10 years old, Netherlands
7.Maja, 8 years old, and John, 5 years old, Norway
8.Albert, 7 years old, Romania
9.Terrence, 6 years old, Malaysia
Watch this Video about more details about the competition and how drawings were turned into toys
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